![]() ![]() When I’m in the studio creating a song I know it’s dope because I feel it when it comes out of me, but I don’t know how people will take to it. ![]() ‘It’s crazy to see people get a reaction to it. And it was the biggest compliment I’ve ever had.’ĪSAP is definitely a different vibe from Trap Lord, but his fans are still feeling it. ‘They said, if I was making music back then, I would have been making music with them. These aren’t names he drops flippantly, and he seems to still savour the feeling of recognition. ![]() He tells me he met them in a Virginian studio after Jay Z had told Timberland about his music. ‘Yo, this is the music I want to make!’ he recounts Missy saying to Timberland when hearing the demo version. It’s a way of working that he attributes to getting Missy Elliot, who he sees as his Michael Jackson, to feature on ‘Strive’. Its sound recognises both the current fluidity of hip hop’s boundaries as well as its stern borders earlier on, but doesn’t entirely settle on either. Always Strive And Prosper is a rebirth of an album that details Ferg’s transition from Trap Lord to Hood Pope via his observations on life and finding his station in it. Though we wish we were designing a shoe together, it’s Ferg’s music that brings him into the office today. #Trap lord asap ferg zip zip#He gets enthusiastic as he barrages me with info on washes, tumbling, laser machines from Turkey and zip companies that taught him about nickel plating., Instead, the collection involved an intensive schooling on denims that Ferg soaked up. #Trap lord asap ferg zip license#I wanted to sit down and learn, and they wanted to sit down and teach, so it wasn’t like “All right, we’re just going to license your name for these jeans.” It didn’t work like that’. But the reason I feel like they wanted to work with me is because they knew that I’m really into the brand. They could have gotten anybody they want to work with. His first label, Devoni, was being worn by Chris Brown before the two knew each other musically, and it’s his fashion chops more than his profile that have given weight to his collaborations.įerg cites his capsule collection with AGOLDE as evidence, ‘They’re not just into working with a rapper. The progression of rap, build a fan base, and then put out a sneaker is a classic one – but it’s not Ferg’s. A lot of rappers have shoe collaborations. ![]()
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